Two people arrived at their new jobs at
Saturday Night magazine last September. Both
wore a tie and a dress shirt tucked into chinos. Both looked like
recent university graduates although both were a few credits
short of a BA. Twenty-nine-year-old Duff Wallis walked to
Saturday Night's downtown Toronto office
carrying an attaché case. He sat behind a fabric divider with the
other intern. The other person rode his bicycle to the office
with a Wired magazine bag tugging at his
shoulder and, after locking his bike to a signpost, rode the
elevator to the fourth floor to take his seat behind a dark wood
desk next to a large window. He's Paul Tough, now 31, and
Saturday Night's new editor.
When John Fraser was hired as Saturday
Night editor, Conrad Black treated him to a new Volvo.
Tough bought himself a new $379 Norco bicycle after taking the
job and he bikes to the office. His new office is spartan. Old
Harper's issues sit on the crowded bookshelf.
Behind the desk is the lean, fresh-faced young editor turning a
tiny leather day book between his fingers. His curly hair is cut
as often by a barber as by his girlfriend of six years, Deirdre
Dolan, former television and film columnist at The New
York Observer who now covers the same beat at the
National Post Tough's ears and nose look
slightly too big for his face. It's as if he's still
growing.
Tough, who turned 31 not long after
that first day at work, wasn't the obvious choice for the
editorship of Saturday Night magazine. Past
editors Robert Fulford, John Fraser, and Ken Whyte all began as
Canadian newspaper reporters and wrote for Saturday
Night long before editing the magazine. Tough's been
out of Canada for 10 years and has never worked in Canadian
journalism. Since age 20 he has lived in New York, where he spent
eight years editing at Harper's magazine and
contributed to This American Life, a radio
show broadcast on Public Radio International.
While Canada was dealing with Meech Lake, the
Charlottetown Accord, the 1995 Quebec referendum, the tainted
blood scandal, the emergence of the Reform Party, and other major
issues, Tough was helping shape Harper's
commentary on U.S. issues such the Gulf War and the status of the
Republican Party. He has never managed a staff before or worked
on a magazine as important to a country as Saturday
Night is to Canada. Saturday Night
attracts about 700,000 Canadian readers each issue compared to
Harper's 426,000 readers in all of North
America (41,500 of them in Canada). While neither magazine is
profitable, Harper's is maintained by a
nonprofit foundation and doesn't face the same expectations of
eventually turning a profit as Saturday Night,
which is owned by Conrad Black. Now this unlikely, unknown editor
has the responsibility to run one of Canada's oldest and
most-read magazines. Yet Tough's youth and eclectic approach to
journalism may suit a reformatted Saturday
Night as it greets the 21st century. He's won high
praise from some impressive people. "I think he's going to be
terrific," says Harper's editor Lewis Lapham.
"He has a very innate sense of what is fresh and his ideas tend
to be ahead of the curve. He may be talking about something that
Time magazine won't be talking about for another year."
Now Tough is wrestling with what Saturday
Night should be talking about and how to express that
in the overhauled magazine, which first hit newsstands at the end
of February. "I hope when you read it, it will feel like it's
telling a unified and yet varied story about Canada-to try to
say, This is what Canada feels like this month at this moment. I
don't think that's what the magazine's trying to do right now,"
he said, explaining his hopes for the new Saturday
Night shortly after becoming editor. "There are all
these interesting conflicts and dilemmas in Canada-from language
debates to trying to figure out a way natives and everyone else
are going to interact. There are all these flash points and
intersections of different cultures. At those intersections there
are interesting stories."
Tough's
Saturday Night has been completely rethought
and redesigned, from the cover logo to the back page. As the
February 5 deadline for the first new issue approached, Tough
refused to talk to me about the relaunch, saying he was too busy.
Instead, his close friend Joel Lovell ( who helped recreate
Saturday Night while on two months' leave from
editing Harper's Readings section) relates the
motives behind the changes. "I hope people will think this is a
magazine that's simultaneous ly serious, intellectual but also
irreverent and funny, but not in an adolescent way," says Lovell.
"I think people who look to magazines like The New
Yorker or Harper's will realize
there's a magazine here in their own country that achieves the
same level of quality."
Canadian Letters is
the centrepiece of the new Saturday Night.
It's a series of personal stories from ordinary Canadians across
the country. "If there's an individual section that's attached to
Paul's larger vision of the magazine, this might be it," Lovell
says. "It will be people telling personal stories from all over
Canada. Sometimes those stories will be very specific responses
to things in the news; others are going to be more like memoirs.
It might be a guy in a punk band in Edmonton writing about what
it means to be working as the manager of the Pizza Hut but also
playing in this band in a place where there's essentially no punk
music scene. It might be someone writing from Peggy's Cove or the
town right next to it saying, This is what it feels like right
now living in the wake of the Swissair crash. Hopefully, a lot of
correspondents will write in a serial fashion so readers will get
used to literally receiving letters from these people in
different parts of the country."
Tough brought
Lovell to Saturday Night for only a couple
months but he has quickly made permanent additions to the staff.
He hired Paul Wilson (who used to be an editor at The
Idler) away from CBC Radio, where he was a producer on
This Morning, to edit Canadian Letters and
feature stories. He plucked Adam Sternbergh away from
Toronto Life to edit Saturday
Night's front-of-the-book with Gillian Burnett, who
started at the magazine as Whyte's assistant. Tough has also
scouted for new writers in Vancouver, Alberta, Ottawa, and
Montreal. In Winnipeg he found Miriam Toews, assigning her first
piece for Saturday Night about growing up in a
Mennonite community in southeastern Manitoba.
Tough's a specialist at finding unknown, idiosyncratic
writers and coaxing them into contributing. These include a guy
who calls himself "Dishwasher Pete" and travels from state to
state in the U.S., washing dishing in restaurants and recording
his experiences in a 'zine called Dishwasher.
But Tough found in his writings a commentary on work and money in
America. Although Tough didn't think Pete's work fit with
Harper's, he maintained their relationship and
the dishwasher eventually read stories on air for This
American Life.
Since returning to
Canada, Tough has also been reconnecting with some of
Saturday Night's best writers from the past.
Several contributors left Saturday Night when
Conrad Black bought it. Fraser was burdened with being Black's
first editor and many writers stopped writing for the magazine
when Fulford resigned. Whyte was viewed as a neo-con ideologue
and an extension of Black's editorial reach. For Tough, being
unknown is an asset. "He's helped by the fact that he comes as a
relative outsider and therefore hasn't got a lot of baggage,"
says Ron Graham, who hasn't written for Saturday
Night since Black bought it in 1987 but is talking to
Tough about writing again. "He doesn't come with a lot of people
either loving or hating him. He's not seen as a particular
ideologue or part of any particular group. There are a lot of
people who weren't courted by Ken Whyte and they're now being
courted by Paul Tough."
While courting
writers, Tough must also woo a new audience at the same time
appeasing the loyal readers of Canada's first consumer magazine.
Saturday Night began as a 12-page Toronto
weekly in 1887 but didn't become a national treasure until the
1930s and forties under Bernard (B.K.) Sandwell (who shares the
honour of longest-running editor with Robert Fulford, who ran
Saturday Night for 19 years until 1987, when
it was 100 years old and Canada's premier general-interest
monthly). That's when Conrad Black's Hollinger Inc. bought
Saturday Night and Fulford quit, believing his
editorial autonomy would be jeopardized under the new
ownership.
Fulford's replacement, John Fraser,
made the magazine more exciting and radically altered the
financial structure. He infused the magazine with his mischievous
nature, publishing pieces like James Bacque's controversial
article accusing Dwight Eisenhower of deliberately starving
German prisoners of war. In 1989, Fraser and publisher Jeff
Shearer may have saved the magazine by making the bold move to
distribute Saturday Night free in select
markets through Southam newspapers in Montreal, Ottawa, Calgary,
Edmonton, and Vancouver and through The Globe and
Mail in Toronto, nearly tripling circulation. However,
the magazine was still losing money.
When
Fraser left in 1994, pundits suspected new editor Ken Whyte would
drag the magazine further to the right. While it didn't happen to
the degree people expected, his magazine did favour articles that
attacked feminism, welfare, and other left-wing causes. He also
continued Fraser's mischievousness, bringing a mean edge to it by
calling Farley Mowat a liar and picking on young child labour
activist Craig Kielburger. But his style won readers and the
magazine was also inching toward profitability. "It's as close to
profitable as it's been in all of the time that Conrad's owned
it," Whyte says of the ledger books when he left the magazine and
Tough took over. "I really think we were one year away from
breaking even."
Paul Tough was
born in Toronto in 1967. His mother, Anne, a schoolteacher, and
his father Allen, an education professor at the Ontario Institute
for Studies in Education, raised him in a modest semidetached
home on a tree-lined street just off of Bloor Street West in the
Annex. He began school younger than most when his parents
enrolled him at the Institute of Child Studies (a progressive
school run by the Ontario Institute for Studies in Education),
two months before his third birthday. They separated when he was
8 years old and he continued to live with his mother.
After he finished Grade 6 at ICS, he was accepted into
the University of Toronto Schools (UTS), a downtown semiprivate
school, and he started reading magazines. "I had a subscription
to Mad, I read the science-fiction stories in
Omni, and I'd briefly been obsessed with
The Toronto Star's Sunday magazine,
The City, but I'd never before thought about
magazines as something you could really interact with, as
something more than just a disposable read," he said in a speech
to the Canadian Society of Magazine Editors last fall. Then a
friend introduced him to Harper's magazine,
which had just been saved from the brink of extinction after
editor Lewis Lapham's famous 1984 overhaul. "I was hooked. I
bought every issue, kept them on my shelf, and consulted them. I
got to know the magazine's writers, its sense of humour, its
point of view. I think it was in those pages that I got my first
glimpse into what a magazine editor was. I got a sense of the
idea that collecting information and rearranging it could be a
creative act."
So enlightened, Tough continued
studying at UTS. When he was 13, he got a job cohosting
Anybody Home?, a Saturday morning current
affairs program for kids on CBC Radio. He acted in a production
of On Golden Pond at the Red Barn in Whitby
one summer, banking the money he would later use to help pay for
university and survive during an unpaid
Harper's internship.
Then,
at age 17, he went to New York's Columbia University with a
modest scholarship, the money he'd saved working and a small
amount willed to him by a relative, but dropped out after one
semester studying general arts. "It was really expensive and I
was paying for most of it myself so that made me question how
worthwhile an education it was for me." Despite hesitations about
school, Tough applied to McGill University before taking off on a
bicycle trip from Atlanta, Georgia, to Halifax, Nova Scotia. He
returned to Toronto to work as a bike courier for the summer
before beginning at McGill, studying religion and English. After
a year and a half in Montreal, Tough felt he had to get back to
New York and a Harper's internship helped make
it happen. "It seemed to give me all the things that I wanted
from a university education," says Tough, "a view of the world,
information, and intellectual stimulation."
Tough was assigned to work with Michael Pollan, then
executive editor in charge of the Readings section of the
magazine, the front-of-the-book section devoted to found bits
culled from just about anywhere. "If you look at the Readings
section from that period, it was really good and he deserves a
large part of the credit for that," Pollan says "He had a
wonderful eye for finding these things in obscure places. He made
a habit of reading all sorts of 'zines and paid attention to
computer networks before anybody was much paying attention to
that."
When the five-month internship was over
there wasn't a job for Tough at Harper's. But
after working eight months as an assistant editor at
Savvy Woman, a now-defunct New York?based
woman's business magazine, he was back despite being the person
with the worst credentials on paper. "He didn't go to Harvard, he
didn't get a degree in English literature, he didn't know half
the people in the publishing industry," says Jack Hitt, former
Harper's senior editor, now a freelance writer
and one of Tough's closest friends. "He violated both the overt
and covert canon of intern networking but he was definitely a guy
known for his work."
Arguably, Tough's
greatest contribution to Harper's was to bring
obscure new writers into the magazine. These new writers often
came from 'zines he found scouring counterculture book stores in
New York's East Village where he lived in a tiny bachelor
apartment. But Tough wasn't mired in the ghetto of the eccentric
and obscure. He also turned up Readings from traditional sources.
"He would work hard on finding Washington documents," says
Pollan. "From an amazingly early time he had an excellent news
judgment. He had a real sense of what was a story-what was the
fresh wrinkle in the conversation. Those are journalistic skills
that ordinarily take a very long time to acquire."
On Pollan's recommendation, Harper's
editor Lewis Lapham promoted Tough to Readings editor. Tough also
moderated many of Harper's more memorable
Forums, an occasional section bringing disparate experts to
discuss a topical issue. He and Hitt brought together computer
specialists and techno-geeks to a computer bulletin board to
discuss the dangers hackers posed to the world. That Forum
spawned an article on hackers Tough cowrote with Hitt for
Esquire in 1990 which won them the U.S.
$10,000 national reporting prize at the Livingston Awards for
Young Journalists, one of three prizes given yearly by the Mollie
Parnis Livingston Foundation in the U.S. to deserving journalists
under 35. The 1995 movie Hackers was partially
based on that article and Tough and Hitt served as "hacker
consultants" for the production. Another Forum, "The New
Auteurs," brought together movie marketers to discover how
Hollywood spins a terrible film into a box office hit.
Much of Harper's Canadian content
came to the magazine through Tough. He commissioned Guy Lawson,
former host of TVO's Imprint and now a writer
who lives in Tough's old East Village apartment, to write "No
Canada?" about Montreal and the Quebec referendum for the April
1996 issue. Then Tough assigned him to follow Flin Flon,
Manitoba's junior team for a story. "Hockey Nights," in the
January 1998 issue. The article revealed Canadian hockey's
emphasis on size and hitting over skating, passing, and shooting
skills long before Canadian sports journalists were decrying the
demise of hockey in Canada following our recent Olympic and World
Cup debacles.
Harper's
suited Tough well, and Tough suited Harper's.
"He got very much ensconced at Harper's-very
much protected by the other editors, who adored him," says
Patricia Pearson, who interned at Harper's
when Tough was assistant editor and is now a freelance writer for
Saturday Night and other
publications.
At 25, Tough was a senior editor
at Harper's, but even that job didn't fully
exploit his talent. In 1995, Tough began as a contributor to
This American Life, a Peabody award-winning
show broadcast on 300 U.S. stations. "When I met him I was
shocked at how young he was," the show's Chicago-based creator,
Ira Glass, recalls. "On the telephone I thought he was probably a
good 10 years older than me, and then he turns out to be 10 years
younger." For the first year Tough contributed ideas to the
program, did some reporting, and cohosted shows while still at
Harper's. At the same time he was putting out
an occasional 'zine of unintentionally funny bits photocopied
from the Times.
But Tough,
now an editor of a writer's magazine, has done little writing of
his own. What he has written, including pieces for the Shouts
& Murmurs back page of The New Yorker, the
back page of GQ, and the op-ed page of the
Times, are darkly humourous smart-bombs
cowritten with friend and former Harper's
intern Stephen Sherrill and aimed to explode journalism clichés.
In an August 1997 Shouts & Murmurs piece called "Khmer Roué",
Tough and Sherrill mock the ubiquitous come-back celebrity
profile with a facetious report on Pol Pot living out his
retirement in California. They have the genocidal dictator going
from a poolside breakfast of Belgian waffles to a workout with
his personal trainer. As he steps off a Lifecycle, Pol Pot says:
"Don't get me wrong. I'm still a big fan of radical primitivist
agrarian reform. But one morning I woke up and it hit me: I'd
been so busy thinking about the masses that I hadn't been taking
very good care of Pol Pot."
Just one year
before Conrad Black came calling, Tough was ready to give up on
magazines. After nine years at Harper's, he
left in 1997 and devoted more energy to the radio show, but he
didn't work full time. "I think I was burned out a little bit on
magazines as a concept," he says now. "The process of editing and
writing had become kind of cramped. There was a clichéd style for
a lot of magazines and it was hard to get beyond that and hard to
really get the essence of the story across. I just felt
uninspired by magazines."
Meanwhile, the Whyte
era at Saturday Night was fading as he planned
the launch of Conrad Black's National Post.
Saturday Night publisher Maureen Cavan,
honorary publisher Allan Gotlieb, Conrad Black and his wife
Barbara Amiel Black began searching for a new editor in May 1998.
They drew up a list of about 19 candidates (including several
Canadian journalists working in the U.S. such as New Yorker
writer Malcolm Gladwell, Bruce Headlam, a
Times editor, and former
Newsweek writer Rick Marin) but none was
interested enough to sit down for an interview. Then Ken Whyte
suggested Paul Tough after hearing good things about him from
Marin and Leanne Shapton-whom Whyte hired away from
Harper's to design the
Post's Avenue spread.
After meeting
with Whyte and Gotlieb in Toronto, Tough was asked to meet Conrad
and Barbara at Hollinger's New York office. "We talked about
Canadian journalism. I think I was talking more than they did,"
Tough recalls. "I talked about how the radio show found stories
in places where a lot of other journalists hadn't thought there
were stories. I thought that same thing could be true with
Saturday Night." He realized he wasn't quite
so weary of magazines after all when he was offered the
editorship of
Saturday Night in mid-August.
"The magazines I had worked for felt static and limiting but I
felt there were things a magazine could do that no magazine was
doing. A magazine like
Saturday Night, with
such a wide focus where you can consider so many different
things, was a great opportunity. On the other side, I was happy
with what I was doing. I had been living in New York for 10 years
and that felt like home. I had friends there and I knew this
would be an incredible amount of work," he said. "It seemed like
an opportunity I would never get again and it was just too good
to turn down."
Some people are
surprised Tough got the opportunity at all. Although he's
accomplished more than most 31-year-old editors, he hasn't yet
amassed the wisdom that comes from years of writing and editing
for several publications. Harper's gloomy
outlook and narrow focus on political and social decline may not
translate well at a mainstream publication here in Canada, a
country he's just come back to.
His return to
Canada surprised many of his New York friends and colleagues who
expect he'll be back in New York before too long. Although Tough
closely followed happenings in his home country while in New
York, reading about Canada in the Times is not
the same as living here. "I'm glad he has roots in Canada but I
think it's ironic that we're hiring somebody who has largely
American work experience to edit Canada's oldest magazine," says
former Saturday Night publisher Jeff Shearer,
who is now the Star's vice president of
marketing. "I don't think it's flattering to editors in Canada
that they went south of the border."
Flattering or not, Paul Tough has the potential to be a
great editor. His age can help him bring younger readers to the
magazine. Tough has never lost touch with his homeland. Like a
son who can't understand and appreciate his parents until he's
moved out, Tough has had time away to contemplate Canada,
something he's done with a This American Life
show called "Who's Canadian?" about Canadian influences and
personalities in American culture.
Now, as a
Canadian magazine editor, Paul Tough must constantly examine
Canadian culture. Just 15 days after becoming the editor of
Saturday Night, Tough hinted at his plans for
the magazine in an address to the Canadian Society of Magazine
Editors, where he impressed some magazine veterans there, like
Toronto Life copy chief Cynthia Brouse, who
was once Fulford's assistant at Saturday
Night. "What struck me most was that he had very strong
views on what a magazine is and should be and seemed to want to
get away from the superficiality that afflicts magazines," she
said. "That, and the fact that he looked as if he was 12 years
old."